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Copyright 2009 John Thai.
VW sunday drive
See what happens when you plug a turntable into a road at vwsundaydrive.ca. We challeneged people to go on a virtual "Sunday Drive" to bring fun back to driving. Users toggle buttons to switch up the audio loops to remix their own drive soundtrack. In addition to rich audio, the scenery changes to reflect what's happening in the user's ear drums. Don't forget to scratch.
role: designer/art director
awards
Digital Marketing Awards 2010: Gold
FWA Site of the Day
Featured in Applied Arts Annual 2010
Featured in Communication Arts Annual 2010
- client: Volkswagen
- shop: red urban
- vwsundaydrive.ca
