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Copyright 2009 John Thai.

japan blue

Selvedge Japanese denim websites are hard to come by, but i was given the honour of putting together some concepts for Japan Blue. In the end, we delivered two concepts that show off all of the tiny details of these uber-expensive jeans, focusing on how denimhead would respond to them if they happened upon them in real life.

role: senior designer/ art direction

  • client: japan blue
  • shop: relish interactive
  • website concepts
Japan Blue: Landing page with image of denim being spun on a loom. Japan Blue: Denim page with images of 3 fits - The Great Wave, The Skinny and The Original. Japan Blue: Details on The Great Wave, it's a limited edition with 50 remaining. Japan Blue: Very detailed image of The Great Wave's slubbing. Japan Blue: Alternate design of product page. All denim is lined up against a plain white background. Japan Blue: Alternate design - Spotlight appears on selected denim. Japan Blue: Alternate design - Featured denim becomes larger, while the other styles fade into shadows. Japan Blue: Alternate design - Image/video of the pocket detailing.