THAIPOGRAFIK

blue shield

6.7 million Californians go everyday without health insurace. By using a series of short and sweet activities, this microsite teaches users just how big that number is. This integrated campaign by TAXI New York confronts this issue by putting people face-to-face with the problem by placing bronze statues of numbered humans across California. The whole campaign drives people to letsshieldcalifornia.com where concerened citizens can take action by sending a simple email to members of congress in an effort to impact change.

role: designer

awards

AAF ADDY 2009 GOLD Integrated Campaign
AAF ADDY 2009 SILVER Interactive
Applied Arts Annual 2009 Interactive
New York Festivals Advertising Awards 2009 BRONZE Microsite

• client: blue shield of california
• shop: TAXI
• letshieldcalifornia.com