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Copyright 2009 John Thai.
2007 outlander
The high-level creative for this campaign was about bringing people's daily trials to the forefront, and solving those hurtles with a diverse vehicle such as the outlander. Inspired by the Dakar Rally, almost always won by the Mitsubishi race team, the Outlander brings elements of race to daily life in this video-rich microsite. Tons of video sequences flash animations, and time-based content made this website a success. Not to mention a team of flash developers that worked day and night.
role: senior designer
- client: mitsubishi motors
- shop: mindblossom
