THAIPOGRAFIK

15 below

Can a jacket stuffed with newsprint actually keep a homeless person warm? To celebrate TAXI's 15th year of business we created a coat for the homeless, but not just any coat. This all season jacket is waterproof, lightweight, breathable, and most importantly boasts 15 pockets that can be stuffed with yesterday's news to provide insulation during Canada's harsh winters. In order to raise money for the project, we decided to get 15 celebrities to sign jackets and put them up for auction on ebay.

role: designer

awards

Gold Marketing Award 2009, Integrated

Bronze Clio 2009

Featured in Applied Arts Annual 2009

Featured in Creative Review Annual 2009

Webby Award Honoree 2009

• website
• 15belowproject.org

• print
• eye magazine and now magazine

• digital ads
• online banners

• ebay
• ebay auction pages

• signed jacket
• signatures from the entire TAXI network